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„adidas Originals Denim“ (2010)Launch of the adidas Originals Denim Collection
Advertising media: Posters -
„Pollerwiesen in Cologne “ (2010)adidas Originals as sponsor of the Pollerwiesen 2010 in Cologne
(open air events with electronic music, in Cologne and North Rhine-Westphalia)
Advertising media: Raffle Flyers, posters, inserts, gambling chips -
“FIFA World Cup 2010 in South Africa” (2007-2011)adidas Originals campaign for Germany, Austria and Switzerland
Advertising media: Flyers, posters, inserts, hang tags, acrylic glass advertising displays, armlets, in-store advertising with “Kick finger” playing fields for customers, with the opportunity to win prizes -
“adidas Originals Star Wars Collection” (2010)Activities supporting the launch of the Star Wars collection
Advertising media: Flyers, posters, inserts, hang tags, buttons -
“Various activations” (2011)Launch of the new MEGA sneakers, announcing new collections
Advertising media: Flyers with scratch lottery ticket, mini leaflets -
“adidas Originals summer sales for friends” (2011)Personalized VIP direct mailing campaign for all adidas Originals retail stores in Germany and Switzerland
Advertising media: Flyers with removable stickers,
envelopes, newsletters via e-mail


